Branding: Planned Parenthood Makes Pink Ugly

Kathryn Jean Lopez

"...the nearly billion-dollar organization has been working overtime to protect its “brand.”

Brand is in quotes because it’s a quote from Planned Parenthood president Cecile Richards (daughter of the late former Texas governor Ann Richards). She told Politico last month that “going after the strongest brand in women’s health in America is one of the stupidest things the Republican Party could have done.”

Stupid? Or effective? As defunding Planned Parenthood has become a rallying cry of not just pro-life activists but fiscal conservatives like Grover Norquist, its pretty-in-pink media and bipartisanly protected spin as a beacon of “women’s health” is coming undone...


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